Adidas have always been one of the most innovative brands in the apparel market sector and this just goes to show that they have no plans to let that reputation go to pot. Adidas, probably with one of their most obscure ad campaigns to date have thrown David Beckham, Snoop Dogg, Daft Punk, Darth Vader, and more into the Adidas idea pallet.
Presenting their latest Originals range Adidas have joined forces and crossed light sabers (so to speak) with both Jedi and Darkside polar opposite forces of Star Wars to translate one of the biggest popular cultures created through the medium of film in most of our lifetimes to the street culture and fashion of kicks (trainers, sneakers, shoes, whatever you call them where your from).
Adidas are firm believers that 2010 is going to be a big year, and you know what, yours truly is right behind them, what a great way to kick off the new year than a mind boggling ad campaign and a nice range of new Adidas Originals to boot.
Enjoy the commercial below featuring David Beckham, Snoop Dogg, Daft Punk, Calle 13, DJ Neil Armstrong and your boy from outta space the wizard of all that is dark, Darth Vader himself! Boooom!
The Words of Adidas:
“Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force youre on, believe the hype, this year is going to be massive”. Hopefully a Boba Fett influenced kicks surface so I can wear them and get the Boba Fett hoodie to match.
Check out their awesome interactive Adidas Originals Facebook Fanpage.
Line BreakAuthor: Jacques Jones (90 Articles)
...is constantly searching for the next big thing, and takes enjoyment out of sharing his artistic and creative discoveries with the masses, whether that be art, music, fashion or tech.
